We welcome article submissions from experts in the areas of coal, mining,
shipping, etc.
To Submit your article please click here.
|
|
|
Thursday, 10 December 09
ENVIROCOAL REGISTERED IN 33 COUNTRIES
 PT Adaro concerned to register the brand overseas
PT Adaro Energy Tbk has registered the Envirocoal trademark for its coal products in 33 countries around the world to protect the product in export destination countries.
President Director of PT Adaro Energy Tbk Garibaldi Boy Tohir explained that the trademark registration is part of the company’s product marketing strategy.
"PT Adaro has a stake in the Envirocoal trademark registration in foreign countries, especially in export destination countries and in countries the potential for marketing of coal," he told the Business, recently. There is a sale price and premium price value for coal products that goes with the brand registration.
The Envirocoal brand, Tohir said, showed that Adaro’s coal has low levels of ash and sulfur.
The Envirocoal brand has been marketed in 18 countries in Asia, United States, Europe, China and others.
Approximately 70% of the company’s production is aimed at export markets, while the rest is for domestic market.
Adaro’s decision to register its trademarks in foreign countries and domestically showed the importance of intellectual property rights (IPR) protection. "We do not want the Envirocoal brand to be used by others," he said.
Up to now, many companies engaged in coal mining have registered its brand both at home and abroad.
"People usually mark the coal according to its place of origin, for example Ombilin coal means the product comes from Ombilin [West Sumatra]. Not many entrepreneurs use their own brands," he said.
As an example, the number of brands applications from Indonesian businessmen to the United States is far below that of neighboring countries like Malaysia, Singapore and Thailand.
Not difficult
According to data from the United States Patent and Trademark Office (USPTO), in the last year brands from Indonesia to the United States only numbered 62, whereas in the same year Malaysia applied for 119.
PT Adaro experienced no difficulty in registering the brand name overseas because Envirocoal is its own creation. He explained that the process of building Envirocoal into a well known image among consumers took long enough. "It took time for us to build up Envirocoal image as what it is like now," he said.
“In the fashion business there is Gucci, whereas in coal there is Envirocoal. That is how famous the Envirocoal brand is overseas," he said.
Registration of brands, he said, has been made since 1995, including domestically. It was expanded overseas and up to now it has been registered in 33 countries.
"Our strategy is to first register the brand in the country that will be Envirocoal’s market to avoid it being use by other parties," he said.
"In the 90s, selling Adaro's coal products is relatively difficult because of its low calories," he said.
The corporate management mulled over the product’s advantage. "It is low in terms of calories, but the advantage of Adaro’s coal is the low ash and sulfur content," he added.
The brand showed these advantages, which is environmentally friendly because of the low ash and sulfur. "It turned out to be a successful branding strategy."
Boy Tohir explained that there are companies in Hong Kong and Italy, which can not operate without Envirocoal because of the environmental policies of these governments.
Source: Bisnis Indonesia
If you believe an article violates your rights or the rights of others, please contact us.
|
|
Friday, 04 December 09
JSW ENERGY TO BUY OUT PARENT FIRM'S COAL BLOCK
JSW Energy plans to buy the stake held by JSW Steel in a thermal coal block in Mozambique in an attempt to become an integrated energy company with ...
Thursday, 03 December 09
JAPAN 2010 COAL IMPORTS SEEN FLAT, INDIA'S ROBUST - INDUSTRY
* Japan's demand seen steady in 2010 at 110 mln tonnes
* India's demand seen as robust, at 70 mln tonnes
Reuters reported that, Thermal coal i ...
Thursday, 03 December 09
INDONESIA MAY ALLOW COAL SALES BELOW GOVT PRICE
Reuters reported that, Indonesia is considering giving producers some flexibility to sell coal below the government's monthly benchmark price to co ...
Thursday, 03 December 09
INDONESIA SEEKS TO INCREASE COAL SHIPMENTS TO INDIA, CHINA
Bloomberg reproted that, Indonesia, Asia’s biggest coal exporter, seeks to increase shipments to India and China as the economies improve and ...
Thursday, 03 December 09
COAL INDIA IPO LIKELY TO HIT MARKETS BY NOVEMBER 2010
Soon investors will get to own a slice of India's largest coal mining company. Coal India its initial public offering will hit markets in November ...
|
|
|
Showing 6206 to 6210 news of total 6871 |
|
 |
|
|
|
|
| |
|
 |
|
|
| |
|
- Krishnapatnam Port Company Ltd. - India
- ICICI Bank Limited - India
- Asmin Koalindo Tuhup - Indonesia
- Indo Tambangraya Megah - Indonesia
- Bhatia International Limited - India
- Binh Thuan Hamico - Vietnam
- The University of Queensland
- GVK Power & Infra Limited - India
- Directorate General of MIneral and Coal - Indonesia
- Ind-Barath Power Infra Limited - India
- Petrochimia International Co. Ltd.- Taiwan
- Mintek Dendrill Indonesia
- Jaiprakash Power Ventures ltd
- Petron Corporation, Philippines
- New Zealand Coal & Carbon
- Global Green Power PLC Corporation, Philippines
- Billiton Holdings Pty Ltd - Australia
- Anglo American - United Kingdom
- Toyota Tsusho Corporation, Japan
- Indian Oil Corporation Limited
- Ministry of Transport, Egypt
- IEA Clean Coal Centre - UK
- Carbofer General Trading SA - India
- Edison Trading Spa - Italy
- Sojitz Corporation - Japan
- PNOC Exploration Corporation - Philippines
- Baramulti Group, Indonesia
- Karaikal Port Pvt Ltd - India
- Larsen & Toubro Limited - India
- Merrill Lynch Commodities Europe
- Globalindo Alam Lestari - Indonesia
- Sinarmas Energy and Mining - Indonesia
- Mercuria Energy - Indonesia
- Indogreen Group - Indonesia
- Pipit Mutiara Jaya. PT, Indonesia
- LBH Netherlands Bv - Netherlands
- PowerSource Philippines DevCo
- Alfred C Toepfer International GmbH - Germany
- Videocon Industries ltd - India
- Orica Mining Services - Indonesia
- Bhoruka Overseas - Indonesia
- PetroVietnam Power Coal Import and Supply Company
- Madhucon Powers Ltd - India
- Semirara Mining Corp, Philippines
- Barasentosa Lestari - Indonesia
- Thai Mozambique Logistica
- Uttam Galva Steels Limited - India
- Independent Power Producers Association of India
- Chettinad Cement Corporation Ltd - India
- Indonesian Coal Mining Association
- Mercator Lines Limited - India
- Vijayanagar Sugar Pvt Ltd - India
- Miang Besar Coal Terminal - Indonesia
- GN Power Mariveles Coal Plant, Philippines
- Directorate Of Revenue Intelligence - India
- Agrawal Coal Company - India
- Ministry of Mines - Canada
- Riau Bara Harum - Indonesia
- Renaissance Capital - South Africa
- Manunggal Multi Energi - Indonesia
- Semirara Mining and Power Corporation, Philippines
- VISA Power Limited - India
- Marubeni Corporation - India
- Tamil Nadu electricity Board
- Iligan Light & Power Inc, Philippines
- Energy Link Ltd, New Zealand
- Simpson Spence & Young - Indonesia
- Savvy Resources Ltd - HongKong
- Kobexindo Tractors - Indoneisa
- Oldendorff Carriers - Singapore
- Aboitiz Power Corporation - Philippines
- Eastern Coal Council - USA
- Price Waterhouse Coopers - Russia
- Goldman Sachs - Singapore
- Port Waratah Coal Services - Australia
- MS Steel International - UAE
- The State Trading Corporation of India Ltd
- Dalmia Cement Bharat India
- AsiaOL BioFuels Corp., Philippines
- Aditya Birla Group - India
- Power Finance Corporation Ltd., India
- Attock Cement Pakistan Limited
- Bukit Makmur.PT - Indonesia
- Bukit Asam (Persero) Tbk - Indonesia
- Intertek Mineral Services - Indonesia
- Indika Energy - Indonesia
- Georgia Ports Authority, United States
- Tata Chemicals Ltd - India
- Thiess Contractors Indonesia
- Holcim Trading Pte Ltd - Singapore
- Essar Steel Hazira Ltd - India
- Posco Energy - South Korea
- Global Coal Blending Company Limited - Australia
- Central Electricity Authority - India
- Banpu Public Company Limited - Thailand
- Bulk Trading Sa - Switzerland
- Chamber of Mines of South Africa
- Africa Commodities Group - South Africa
- IHS Mccloskey Coal Group - USA
- Karbindo Abesyapradhi - Indoneisa
- Sakthi Sugars Limited - India
- Straits Asia Resources Limited - Singapore
- Sical Logistics Limited - India
- South Luzon Thermal Energy Corporation
- Leighton Contractors Pty Ltd - Australia
- Rio Tinto Coal - Australia
- Cigading International Bulk Terminal - Indonesia
- Global Business Power Corporation, Philippines
- Coalindo Energy - Indonesia
- Electricity Authority, New Zealand
- Meenaskhi Energy Private Limited - India
- Truba Alam Manunggal Engineering.Tbk - Indonesia
- Kaltim Prima Coal - Indonesia
- Asia Pacific Energy Resources Ventures Inc, Philippines
- Wilmar Investment Holdings
- Kideco Jaya Agung - Indonesia
- Siam City Cement PLC, Thailand
- Sindya Power Generating Company Private Ltd
- Xindia Steels Limited - India
- Sarangani Energy Corporation, Philippines
- Bank of Tokyo Mitsubishi UFJ Ltd
- Economic Council, Georgia
- Vedanta Resources Plc - India
- Maheswari Brothers Coal Limited - India
- European Bulk Services B.V. - Netherlands
- PTC India Limited - India
- Minerals Council of Australia
- Standard Chartered Bank - UAE
- Salva Resources Pvt Ltd - India
- Electricity Generating Authority of Thailand
- SMC Global Power, Philippines
- Central Java Power - Indonesia
- McConnell Dowell - Australia
- Sree Jayajothi Cements Limited - India
- Heidelberg Cement - Germany
- Deloitte Consulting - India
- Australian Coal Association
- Star Paper Mills Limited - India
- Commonwealth Bank - Australia
- Bharathi Cement Corporation - India
- Wood Mackenzie - Singapore
- Medco Energi Mining Internasional
- Gujarat Sidhee Cement - India
- SN Aboitiz Power Inc, Philippines
- Dr Ramakrishna Prasad Power Pvt Ltd - India
- Siam City Cement - Thailand
- Makarim & Taira - Indonesia
- Filglen & Citicon Mining (HK) Ltd - Hong Kong
- Kohat Cement Company Ltd. - Pakistan
- ASAPP Information Group - India
- Cement Manufacturers Association - India
- Bukit Baiduri Energy - Indonesia
- Therma Luzon, Inc, Philippines
- The Treasury - Australian Government
- Vizag Seaport Private Limited - India
- Rashtriya Ispat Nigam Limited - India
- Kapuas Tunggal Persada - Indonesia
- OPG Power Generation Pvt Ltd - India
- Metalloyd Limited - United Kingdom
- Pendopo Energi Batubara - Indonesia
- GAC Shipping (India) Pvt Ltd
- Romanian Commodities Exchange
- TNB Fuel Sdn Bhd - Malaysia
- Altura Mining Limited, Indonesia
- Antam Resourcindo - Indonesia
- Kumho Petrochemical, South Korea
- Jindal Steel & Power Ltd - India
- TeaM Sual Corporation - Philippines
- CIMB Investment Bank - Malaysia
- Formosa Plastics Group - Taiwan
- Orica Australia Pty. Ltd.
- Singapore Mercantile Exchange
- Trasteel International SA, Italy
- Energy Development Corp, Philippines
- Eastern Energy - Thailand
- Malabar Cements Ltd - India
- Bayan Resources Tbk. - Indonesia
- Gujarat Electricity Regulatory Commission - India
- Australian Commodity Traders Exchange
- Bangladesh Power Developement Board
- Dong Bac Coal Mineral Investment Coporation - Vietnam
- CNBM International Corporation - China
- Ambuja Cements Ltd - India
- Interocean Group of Companies - India
- Lanco Infratech Ltd - India
- India Bulls Power Limited - India
- Coal and Oil Company - UAE
- Mjunction Services Limited - India
- Parry Sugars Refinery, India
- Maharashtra Electricity Regulatory Commission - India
- White Energy Company Limited
- Jorong Barutama Greston.PT - Indonesia
- San Jose City I Power Corp, Philippines
- Coastal Gujarat Power Limited - India
- London Commodity Brokers - England
- Bhushan Steel Limited - India
- Planning Commission, India
- Ceylon Electricity Board - Sri Lanka
- Gujarat Mineral Development Corp Ltd - India
- Neyveli Lignite Corporation Ltd, - India
- GMR Energy Limited - India
- Kartika Selabumi Mining - Indonesia
- Kepco SPC Power Corporation, Philippines
- Meralco Power Generation, Philippines
- International Coal Ventures Pvt Ltd - India
- Kalimantan Lumbung Energi - Indonesia
- Parliament of New Zealand
- Bahari Cakrawala Sebuku - Indonesia
- Borneo Indobara - Indonesia
- Samtan Co., Ltd - South Korea
- Indian Energy Exchange, India
- Grasim Industreis Ltd - India
- Offshore Bulk Terminal Pte Ltd, Singapore
- Timah Investasi Mineral - Indoneisa
- Latin American Coal - Colombia
- SMG Consultants - Indonesia
- Ministry of Finance - Indonesia
|
| |
| |
|
