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Thursday, 10 December 09
ENVIROCOAL REGISTERED IN 33 COUNTRIES
 PT Adaro concerned to register the brand overseas
PT Adaro Energy Tbk has registered the Envirocoal trademark for its coal products in 33 countries around the world to protect the product in export destination countries.
President Director of PT Adaro Energy Tbk Garibaldi Boy Tohir explained that the trademark registration is part of the company’s product marketing strategy.
"PT Adaro has a stake in the Envirocoal trademark registration in foreign countries, especially in export destination countries and in countries the potential for marketing of coal," he told the Business, recently. There is a sale price and premium price value for coal products that goes with the brand registration.
The Envirocoal brand, Tohir said, showed that Adaro’s coal has low levels of ash and sulfur.
The Envirocoal brand has been marketed in 18 countries in Asia, United States, Europe, China and others.
Approximately 70% of the company’s production is aimed at export markets, while the rest is for domestic market.
Adaro’s decision to register its trademarks in foreign countries and domestically showed the importance of intellectual property rights (IPR) protection. "We do not want the Envirocoal brand to be used by others," he said.
Up to now, many companies engaged in coal mining have registered its brand both at home and abroad.
"People usually mark the coal according to its place of origin, for example Ombilin coal means the product comes from Ombilin [West Sumatra]. Not many entrepreneurs use their own brands," he said.
As an example, the number of brands applications from Indonesian businessmen to the United States is far below that of neighboring countries like Malaysia, Singapore and Thailand.
Not difficult
According to data from the United States Patent and Trademark Office (USPTO), in the last year brands from Indonesia to the United States only numbered 62, whereas in the same year Malaysia applied for 119.
PT Adaro experienced no difficulty in registering the brand name overseas because Envirocoal is its own creation. He explained that the process of building Envirocoal into a well known image among consumers took long enough. "It took time for us to build up Envirocoal image as what it is like now," he said.
“In the fashion business there is Gucci, whereas in coal there is Envirocoal. That is how famous the Envirocoal brand is overseas," he said.
Registration of brands, he said, has been made since 1995, including domestically. It was expanded overseas and up to now it has been registered in 33 countries.
"Our strategy is to first register the brand in the country that will be Envirocoal’s market to avoid it being use by other parties," he said.
"In the 90s, selling Adaro's coal products is relatively difficult because of its low calories," he said.
The corporate management mulled over the product’s advantage. "It is low in terms of calories, but the advantage of Adaro’s coal is the low ash and sulfur content," he added.
The brand showed these advantages, which is environmentally friendly because of the low ash and sulfur. "It turned out to be a successful branding strategy."
Boy Tohir explained that there are companies in Hong Kong and Italy, which can not operate without Envirocoal because of the environmental policies of these governments.
Source: Bisnis Indonesia
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Saturday, 12 December 09
QUEENSLAND APPROVES A$4 BILLION COAL TERMINAL PROJECT
Queensland’s state government said it has signed a mandate approving development of the A$4 billion ($3.7 billion) Wiggins Island coal termina ...
Saturday, 12 December 09
INDONESIA'S COAL RUSH - SOOTY SUCCESS
Rising demand from China and India is stoking Indonesia’s exports of coal
FOR power stations on the coast of China, it is often cheaper to ...
Thursday, 10 December 09
INDIA TO IMPORT 28 MILLION TONNE OF STEAM COAL
Faced with short supply of coal from domestic sources, the Indian power ministry has revised upwards its coal import target for the current fiscal t ...
Thursday, 10 December 09
INDONESIA'S NEW MINING LAW WILL NOT LIMIT COAL EXPORTS, SAYS GOVERNMENT
The government will allow coal producers to continue exporting even if they miss domestic sales requirements, a senior mining official said, marking ...
Wednesday, 09 December 09
INDONESIA'S RECAPITAL TO PAY $1.48 BLN FOR BERAU
Recapital Advisors, an Indonesian investment firm, will pay $1.48 billion in cash and notes to buy coal miner PT Berau Coal, $300 million of which i ...
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- Kumho Petrochemical, South Korea
- Dong Bac Coal Mineral Investment Coporation - Vietnam
- Bhatia International Limited - India
- Central Electricity Authority - India
- Trasteel International SA, Italy
- Merrill Lynch Commodities Europe
- Coastal Gujarat Power Limited - India
- Ministry of Finance - Indonesia
- Bukit Makmur.PT - Indonesia
- Essar Steel Hazira Ltd - India
- Energy Development Corp, Philippines
- Kaltim Prima Coal - Indonesia
- Medco Energi Mining Internasional
- Iligan Light & Power Inc, Philippines
- Gujarat Electricity Regulatory Commission - India
- Edison Trading Spa - Italy
- Siam City Cement - Thailand
- Port Waratah Coal Services - Australia
- Electricity Generating Authority of Thailand
- Filglen & Citicon Mining (HK) Ltd - Hong Kong
- Karaikal Port Pvt Ltd - India
- Gujarat Mineral Development Corp Ltd - India
- SMC Global Power, Philippines
- Binh Thuan Hamico - Vietnam
- Bayan Resources Tbk. - Indonesia
- Ind-Barath Power Infra Limited - India
- Bank of Tokyo Mitsubishi UFJ Ltd
- Semirara Mining Corp, Philippines
- Rio Tinto Coal - Australia
- Carbofer General Trading SA - India
- Dalmia Cement Bharat India
- PNOC Exploration Corporation - Philippines
- TeaM Sual Corporation - Philippines
- Ministry of Transport, Egypt
- Kepco SPC Power Corporation, Philippines
- Georgia Ports Authority, United States
- Indika Energy - Indonesia
- SN Aboitiz Power Inc, Philippines
- Interocean Group of Companies - India
- Miang Besar Coal Terminal - Indonesia
- Manunggal Multi Energi - Indonesia
- Larsen & Toubro Limited - India
- Jindal Steel & Power Ltd - India
- Indogreen Group - Indonesia
- Pendopo Energi Batubara - Indonesia
- Cement Manufacturers Association - India
- LBH Netherlands Bv - Netherlands
- Petrochimia International Co. Ltd.- Taiwan
- AsiaOL BioFuels Corp., Philippines
- Sical Logistics Limited - India
- ICICI Bank Limited - India
- Anglo American - United Kingdom
- Timah Investasi Mineral - Indoneisa
- Sree Jayajothi Cements Limited - India
- Africa Commodities Group - South Africa
- VISA Power Limited - India
- OPG Power Generation Pvt Ltd - India
- Indian Energy Exchange, India
- Baramulti Group, Indonesia
- Altura Mining Limited, Indonesia
- Bukit Baiduri Energy - Indonesia
- Parliament of New Zealand
- Borneo Indobara - Indonesia
- Grasim Industreis Ltd - India
- Pipit Mutiara Jaya. PT, Indonesia
- Neyveli Lignite Corporation Ltd, - India
- Power Finance Corporation Ltd., India
- Global Coal Blending Company Limited - Australia
- Therma Luzon, Inc, Philippines
- International Coal Ventures Pvt Ltd - India
- Australian Coal Association
- Chettinad Cement Corporation Ltd - India
- Asmin Koalindo Tuhup - Indonesia
- Malabar Cements Ltd - India
- Makarim & Taira - Indonesia
- Madhucon Powers Ltd - India
- Directorate General of MIneral and Coal - Indonesia
- Globalindo Alam Lestari - Indonesia
- McConnell Dowell - Australia
- Straits Asia Resources Limited - Singapore
- Ambuja Cements Ltd - India
- Bangladesh Power Developement Board
- Chamber of Mines of South Africa
- Bulk Trading Sa - Switzerland
- Economic Council, Georgia
- GVK Power & Infra Limited - India
- Standard Chartered Bank - UAE
- Vijayanagar Sugar Pvt Ltd - India
- Kideco Jaya Agung - Indonesia
- Sinarmas Energy and Mining - Indonesia
- The State Trading Corporation of India Ltd
- Electricity Authority, New Zealand
- Toyota Tsusho Corporation, Japan
- Aditya Birla Group - India
- Leighton Contractors Pty Ltd - Australia
- SMG Consultants - Indonesia
- Videocon Industries ltd - India
- Karbindo Abesyapradhi - Indoneisa
- Formosa Plastics Group - Taiwan
- Goldman Sachs - Singapore
- Bharathi Cement Corporation - India
- Siam City Cement PLC, Thailand
- Banpu Public Company Limited - Thailand
- South Luzon Thermal Energy Corporation
- Xindia Steels Limited - India
- Bahari Cakrawala Sebuku - Indonesia
- Ceylon Electricity Board - Sri Lanka
- Directorate Of Revenue Intelligence - India
- Krishnapatnam Port Company Ltd. - India
- White Energy Company Limited
- Tamil Nadu electricity Board
- Sarangani Energy Corporation, Philippines
- Bhushan Steel Limited - India
- Commonwealth Bank - Australia
- Kobexindo Tractors - Indoneisa
- Singapore Mercantile Exchange
- Independent Power Producers Association of India
- Jorong Barutama Greston.PT - Indonesia
- Cigading International Bulk Terminal - Indonesia
- San Jose City I Power Corp, Philippines
- Planning Commission, India
- Kalimantan Lumbung Energi - Indonesia
- Thai Mozambique Logistica
- Gujarat Sidhee Cement - India
- Alfred C Toepfer International GmbH - Germany
- Posco Energy - South Korea
- Indonesian Coal Mining Association
- London Commodity Brokers - England
- Lanco Infratech Ltd - India
- GN Power Mariveles Coal Plant, Philippines
- Ministry of Mines - Canada
- Wilmar Investment Holdings
- GAC Shipping (India) Pvt Ltd
- Antam Resourcindo - Indonesia
- CIMB Investment Bank - Malaysia
- PTC India Limited - India
- Sakthi Sugars Limited - India
- Asia Pacific Energy Resources Ventures Inc, Philippines
- Kohat Cement Company Ltd. - Pakistan
- Energy Link Ltd, New Zealand
- Bukit Asam (Persero) Tbk - Indonesia
- Dr Ramakrishna Prasad Power Pvt Ltd - India
- New Zealand Coal & Carbon
- European Bulk Services B.V. - Netherlands
- Kapuas Tunggal Persada - Indonesia
- PetroVietnam Power Coal Import and Supply Company
- Vedanta Resources Plc - India
- Sindya Power Generating Company Private Ltd
- ASAPP Information Group - India
- Indo Tambangraya Megah - Indonesia
- Minerals Council of Australia
- Mercuria Energy - Indonesia
- Eastern Coal Council - USA
- Orica Australia Pty. Ltd.
- Coalindo Energy - Indonesia
- Mjunction Services Limited - India
- Romanian Commodities Exchange
- India Bulls Power Limited - India
- Thiess Contractors Indonesia
- CNBM International Corporation - China
- Savvy Resources Ltd - HongKong
- Star Paper Mills Limited - India
- Semirara Mining and Power Corporation, Philippines
- Holcim Trading Pte Ltd - Singapore
- Bhoruka Overseas - Indonesia
- Maharashtra Electricity Regulatory Commission - India
- Deloitte Consulting - India
- Meenaskhi Energy Private Limited - India
- Latin American Coal - Colombia
- Sojitz Corporation - Japan
- Orica Mining Services - Indonesia
- Rashtriya Ispat Nigam Limited - India
- Global Green Power PLC Corporation, Philippines
- Maheswari Brothers Coal Limited - India
- PowerSource Philippines DevCo
- Mercator Lines Limited - India
- Heidelberg Cement - Germany
- The Treasury - Australian Government
- Attock Cement Pakistan Limited
- Vizag Seaport Private Limited - India
- Agrawal Coal Company - India
- GMR Energy Limited - India
- Simpson Spence & Young - Indonesia
- Aboitiz Power Corporation - Philippines
- Salva Resources Pvt Ltd - India
- Eastern Energy - Thailand
- Petron Corporation, Philippines
- Offshore Bulk Terminal Pte Ltd, Singapore
- Oldendorff Carriers - Singapore
- IEA Clean Coal Centre - UK
- Global Business Power Corporation, Philippines
- Metalloyd Limited - United Kingdom
- Tata Chemicals Ltd - India
- Renaissance Capital - South Africa
- Barasentosa Lestari - Indonesia
- Mintek Dendrill Indonesia
- Indian Oil Corporation Limited
- Central Java Power - Indonesia
- The University of Queensland
- Parry Sugars Refinery, India
- Billiton Holdings Pty Ltd - Australia
- IHS Mccloskey Coal Group - USA
- Jaiprakash Power Ventures ltd
- MS Steel International - UAE
- Uttam Galva Steels Limited - India
- Riau Bara Harum - Indonesia
- Intertek Mineral Services - Indonesia
- Coal and Oil Company - UAE
- Price Waterhouse Coopers - Russia
- Kartika Selabumi Mining - Indonesia
- Australian Commodity Traders Exchange
- TNB Fuel Sdn Bhd - Malaysia
- Marubeni Corporation - India
- Meralco Power Generation, Philippines
- Samtan Co., Ltd - South Korea
- Wood Mackenzie - Singapore
- Truba Alam Manunggal Engineering.Tbk - Indonesia
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