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Thursday, 10 December 09
ENVIROCOAL REGISTERED IN 33 COUNTRIES
 PT Adaro concerned to register the brand overseas
PT Adaro Energy Tbk has registered the Envirocoal trademark for its coal products in 33 countries around the world to protect the product in export destination countries.
President Director of PT Adaro Energy Tbk Garibaldi Boy Tohir explained that the trademark registration is part of the company’s product marketing strategy.
"PT Adaro has a stake in the Envirocoal trademark registration in foreign countries, especially in export destination countries and in countries the potential for marketing of coal," he told the Business, recently. There is a sale price and premium price value for coal products that goes with the brand registration.
The Envirocoal brand, Tohir said, showed that Adaro’s coal has low levels of ash and sulfur.
The Envirocoal brand has been marketed in 18 countries in Asia, United States, Europe, China and others.
Approximately 70% of the company’s production is aimed at export markets, while the rest is for domestic market.
Adaro’s decision to register its trademarks in foreign countries and domestically showed the importance of intellectual property rights (IPR) protection. "We do not want the Envirocoal brand to be used by others," he said.
Up to now, many companies engaged in coal mining have registered its brand both at home and abroad.
"People usually mark the coal according to its place of origin, for example Ombilin coal means the product comes from Ombilin [West Sumatra]. Not many entrepreneurs use their own brands," he said.
As an example, the number of brands applications from Indonesian businessmen to the United States is far below that of neighboring countries like Malaysia, Singapore and Thailand.
Not difficult
According to data from the United States Patent and Trademark Office (USPTO), in the last year brands from Indonesia to the United States only numbered 62, whereas in the same year Malaysia applied for 119.
PT Adaro experienced no difficulty in registering the brand name overseas because Envirocoal is its own creation. He explained that the process of building Envirocoal into a well known image among consumers took long enough. "It took time for us to build up Envirocoal image as what it is like now," he said.
“In the fashion business there is Gucci, whereas in coal there is Envirocoal. That is how famous the Envirocoal brand is overseas," he said.
Registration of brands, he said, has been made since 1995, including domestically. It was expanded overseas and up to now it has been registered in 33 countries.
"Our strategy is to first register the brand in the country that will be Envirocoal’s market to avoid it being use by other parties," he said.
"In the 90s, selling Adaro's coal products is relatively difficult because of its low calories," he said.
The corporate management mulled over the product’s advantage. "It is low in terms of calories, but the advantage of Adaro’s coal is the low ash and sulfur content," he added.
The brand showed these advantages, which is environmentally friendly because of the low ash and sulfur. "It turned out to be a successful branding strategy."
Boy Tohir explained that there are companies in Hong Kong and Italy, which can not operate without Envirocoal because of the environmental policies of these governments.
Source: Bisnis Indonesia
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Saturday, 12 December 09
QUEENSLAND APPROVES A$4 BILLION COAL TERMINAL PROJECT
Queensland’s state government said it has signed a mandate approving development of the A$4 billion ($3.7 billion) Wiggins Island coal termina ...
Saturday, 12 December 09
INDONESIA'S COAL RUSH - SOOTY SUCCESS
Rising demand from China and India is stoking Indonesia’s exports of coal
FOR power stations on the coast of China, it is often cheaper to ...
Thursday, 10 December 09
INDIA TO IMPORT 28 MILLION TONNE OF STEAM COAL
Faced with short supply of coal from domestic sources, the Indian power ministry has revised upwards its coal import target for the current fiscal t ...
Thursday, 10 December 09
INDONESIA'S NEW MINING LAW WILL NOT LIMIT COAL EXPORTS, SAYS GOVERNMENT
The government will allow coal producers to continue exporting even if they miss domestic sales requirements, a senior mining official said, marking ...
Wednesday, 09 December 09
INDONESIA'S RECAPITAL TO PAY $1.48 BLN FOR BERAU
Recapital Advisors, an Indonesian investment firm, will pay $1.48 billion in cash and notes to buy coal miner PT Berau Coal, $300 million of which i ...
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- Uttam Galva Steels Limited - India
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- European Bulk Services B.V. - Netherlands
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- Siam City Cement - Thailand
- Binh Thuan Hamico - Vietnam
- The Treasury - Australian Government
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- IHS Mccloskey Coal Group - USA
- Bhatia International Limited - India
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- PetroVietnam Power Coal Import and Supply Company
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- Metalloyd Limited - United Kingdom
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- Holcim Trading Pte Ltd - Singapore
- Toyota Tsusho Corporation, Japan
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- Eastern Coal Council - USA
- IEA Clean Coal Centre - UK
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- Planning Commission, India
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- Singapore Mercantile Exchange
- Parliament of New Zealand
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- Wilmar Investment Holdings
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- Meralco Power Generation, Philippines
- Ministry of Finance - Indonesia
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- Asia Pacific Energy Resources Ventures Inc, Philippines
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- Alfred C Toepfer International GmbH - Germany
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- White Energy Company Limited
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- McConnell Dowell - Australia
- Sinarmas Energy and Mining - Indonesia
- Rio Tinto Coal - Australia
- Gujarat Mineral Development Corp Ltd - India
- Ministry of Mines - Canada
- Global Coal Blending Company Limited - Australia
- Attock Cement Pakistan Limited
- International Coal Ventures Pvt Ltd - India
- PNOC Exploration Corporation - Philippines
- Jindal Steel & Power Ltd - India
- Australian Coal Association
- Electricity Generating Authority of Thailand
- Indian Oil Corporation Limited
- Minerals Council of Australia
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- Salva Resources Pvt Ltd - India
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- Cement Manufacturers Association - India
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- Bhushan Steel Limited - India
- Australian Commodity Traders Exchange
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- Gujarat Electricity Regulatory Commission - India
- Makarim & Taira - Indonesia
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- Vijayanagar Sugar Pvt Ltd - India
- TeaM Sual Corporation - Philippines
- Africa Commodities Group - South Africa
- Straits Asia Resources Limited - Singapore
- Antam Resourcindo - Indonesia
- Renaissance Capital - South Africa
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- Heidelberg Cement - Germany
- Indogreen Group - Indonesia
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- Mintek Dendrill Indonesia
- Sical Logistics Limited - India
- Dalmia Cement Bharat India
- South Luzon Thermal Energy Corporation
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- Oldendorff Carriers - Singapore
- Tata Chemicals Ltd - India
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- Billiton Holdings Pty Ltd - Australia
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- Therma Luzon, Inc, Philippines
- Carbofer General Trading SA - India
- London Commodity Brokers - England
- SMG Consultants - Indonesia
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- Power Finance Corporation Ltd., India
- Filglen & Citicon Mining (HK) Ltd - Hong Kong
- Wood Mackenzie - Singapore
- Directorate General of MIneral and Coal - Indonesia
- PowerSource Philippines DevCo
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- Kumho Petrochemical, South Korea
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- Interocean Group of Companies - India
- Cigading International Bulk Terminal - Indonesia
- Economic Council, Georgia
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- Pipit Mutiara Jaya. PT, Indonesia
- Aboitiz Power Corporation - Philippines
- Indonesian Coal Mining Association
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- Energy Link Ltd, New Zealand
- Marubeni Corporation - India
- CNBM International Corporation - China
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- Madhucon Powers Ltd - India
- Maharashtra Electricity Regulatory Commission - India
- Merrill Lynch Commodities Europe
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- Barasentosa Lestari - Indonesia
- Electricity Authority, New Zealand
- San Jose City I Power Corp, Philippines
- Directorate Of Revenue Intelligence - India
- Globalindo Alam Lestari - Indonesia
- Coal and Oil Company - UAE
- Mjunction Services Limited - India
- Sindya Power Generating Company Private Ltd
- MS Steel International - UAE
- Maheswari Brothers Coal Limited - India
- Eastern Energy - Thailand
- AsiaOL BioFuels Corp., Philippines
- CIMB Investment Bank - Malaysia
- ICICI Bank Limited - India
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- Thiess Contractors Indonesia
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- Bukit Makmur.PT - Indonesia
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- Central Electricity Authority - India
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