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Thursday, 10 December 09
ENVIROCOAL REGISTERED IN 33 COUNTRIES
 PT Adaro concerned to register the brand overseas
PT Adaro Energy Tbk has registered the Envirocoal trademark for its coal products in 33 countries around the world to protect the product in export destination countries.
President Director of PT Adaro Energy Tbk Garibaldi Boy Tohir explained that the trademark registration is part of the company’s product marketing strategy.
"PT Adaro has a stake in the Envirocoal trademark registration in foreign countries, especially in export destination countries and in countries the potential for marketing of coal," he told the Business, recently. There is a sale price and premium price value for coal products that goes with the brand registration.
The Envirocoal brand, Tohir said, showed that Adaro’s coal has low levels of ash and sulfur.
The Envirocoal brand has been marketed in 18 countries in Asia, United States, Europe, China and others.
Approximately 70% of the company’s production is aimed at export markets, while the rest is for domestic market.
Adaro’s decision to register its trademarks in foreign countries and domestically showed the importance of intellectual property rights (IPR) protection. "We do not want the Envirocoal brand to be used by others," he said.
Up to now, many companies engaged in coal mining have registered its brand both at home and abroad.
"People usually mark the coal according to its place of origin, for example Ombilin coal means the product comes from Ombilin [West Sumatra]. Not many entrepreneurs use their own brands," he said.
As an example, the number of brands applications from Indonesian businessmen to the United States is far below that of neighboring countries like Malaysia, Singapore and Thailand.
Not difficult
According to data from the United States Patent and Trademark Office (USPTO), in the last year brands from Indonesia to the United States only numbered 62, whereas in the same year Malaysia applied for 119.
PT Adaro experienced no difficulty in registering the brand name overseas because Envirocoal is its own creation. He explained that the process of building Envirocoal into a well known image among consumers took long enough. "It took time for us to build up Envirocoal image as what it is like now," he said.
“In the fashion business there is Gucci, whereas in coal there is Envirocoal. That is how famous the Envirocoal brand is overseas," he said.
Registration of brands, he said, has been made since 1995, including domestically. It was expanded overseas and up to now it has been registered in 33 countries.
"Our strategy is to first register the brand in the country that will be Envirocoal’s market to avoid it being use by other parties," he said.
"In the 90s, selling Adaro's coal products is relatively difficult because of its low calories," he said.
The corporate management mulled over the product’s advantage. "It is low in terms of calories, but the advantage of Adaro’s coal is the low ash and sulfur content," he added.
The brand showed these advantages, which is environmentally friendly because of the low ash and sulfur. "It turned out to be a successful branding strategy."
Boy Tohir explained that there are companies in Hong Kong and Italy, which can not operate without Envirocoal because of the environmental policies of these governments.
Source: Bisnis Indonesia
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Saturday, 12 December 09
QUEENSLAND APPROVES A$4 BILLION COAL TERMINAL PROJECT
Queensland’s state government said it has signed a mandate approving development of the A$4 billion ($3.7 billion) Wiggins Island coal termina ...
Saturday, 12 December 09
INDONESIA'S COAL RUSH - SOOTY SUCCESS
Rising demand from China and India is stoking Indonesia’s exports of coal
FOR power stations on the coast of China, it is often cheaper to ...
Thursday, 10 December 09
INDIA TO IMPORT 28 MILLION TONNE OF STEAM COAL
Faced with short supply of coal from domestic sources, the Indian power ministry has revised upwards its coal import target for the current fiscal t ...
Thursday, 10 December 09
INDONESIA'S NEW MINING LAW WILL NOT LIMIT COAL EXPORTS, SAYS GOVERNMENT
The government will allow coal producers to continue exporting even if they miss domestic sales requirements, a senior mining official said, marking ...
Wednesday, 09 December 09
INDONESIA'S RECAPITAL TO PAY $1.48 BLN FOR BERAU
Recapital Advisors, an Indonesian investment firm, will pay $1.48 billion in cash and notes to buy coal miner PT Berau Coal, $300 million of which i ...
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- Wood Mackenzie - Singapore
- TNB Fuel Sdn Bhd - Malaysia
- Ceylon Electricity Board - Sri Lanka
- GN Power Mariveles Coal Plant, Philippines
- Manunggal Multi Energi - Indonesia
- Power Finance Corporation Ltd., India
- Posco Energy - South Korea
- Karbindo Abesyapradhi - Indoneisa
- Semirara Mining Corp, Philippines
- Rio Tinto Coal - Australia
- OPG Power Generation Pvt Ltd - India
- Carbofer General Trading SA - India
- Planning Commission, India
- Ambuja Cements Ltd - India
- Port Waratah Coal Services - Australia
- Global Coal Blending Company Limited - Australia
- SMG Consultants - Indonesia
- Meralco Power Generation, Philippines
- Economic Council, Georgia
- Sical Logistics Limited - India
- Gujarat Electricity Regulatory Commission - India
- Aditya Birla Group - India
- Bank of Tokyo Mitsubishi UFJ Ltd
- Truba Alam Manunggal Engineering.Tbk - Indonesia
- Global Business Power Corporation, Philippines
- Coal and Oil Company - UAE
- Kaltim Prima Coal - Indonesia
- Chamber of Mines of South Africa
- Pipit Mutiara Jaya. PT, Indonesia
- Kapuas Tunggal Persada - Indonesia
- PetroVietnam Power Coal Import and Supply Company
- Cement Manufacturers Association - India
- Electricity Authority, New Zealand
- Kalimantan Lumbung Energi - Indonesia
- Georgia Ports Authority, United States
- Jaiprakash Power Ventures ltd
- LBH Netherlands Bv - Netherlands
- Eastern Coal Council - USA
- Straits Asia Resources Limited - Singapore
- Xindia Steels Limited - India
- Meenaskhi Energy Private Limited - India
- Gujarat Sidhee Cement - India
- The University of Queensland
- Tamil Nadu electricity Board
- PNOC Exploration Corporation - Philippines
- Bhoruka Overseas - Indonesia
- Directorate General of MIneral and Coal - Indonesia
- Singapore Mercantile Exchange
- Dalmia Cement Bharat India
- Mercator Lines Limited - India
- Tata Chemicals Ltd - India
- Antam Resourcindo - Indonesia
- Samtan Co., Ltd - South Korea
- Vijayanagar Sugar Pvt Ltd - India
- India Bulls Power Limited - India
- Jorong Barutama Greston.PT - Indonesia
- Baramulti Group, Indonesia
- Toyota Tsusho Corporation, Japan
- Gujarat Mineral Development Corp Ltd - India
- Anglo American - United Kingdom
- Edison Trading Spa - Italy
- The State Trading Corporation of India Ltd
- Simpson Spence & Young - Indonesia
- Holcim Trading Pte Ltd - Singapore
- Makarim & Taira - Indonesia
- Thai Mozambique Logistica
- Karaikal Port Pvt Ltd - India
- Merrill Lynch Commodities Europe
- Dong Bac Coal Mineral Investment Coporation - Vietnam
- Dr Ramakrishna Prasad Power Pvt Ltd - India
- Miang Besar Coal Terminal - Indonesia
- Bayan Resources Tbk. - Indonesia
- Offshore Bulk Terminal Pte Ltd, Singapore
- GMR Energy Limited - India
- Bahari Cakrawala Sebuku - Indonesia
- Kumho Petrochemical, South Korea
- Ind-Barath Power Infra Limited - India
- ASAPP Information Group - India
- Cigading International Bulk Terminal - Indonesia
- VISA Power Limited - India
- Central Electricity Authority - India
- Indian Oil Corporation Limited
- Bukit Baiduri Energy - Indonesia
- Grasim Industreis Ltd - India
- Mercuria Energy - Indonesia
- Electricity Generating Authority of Thailand
- White Energy Company Limited
- Mintek Dendrill Indonesia
- Siam City Cement - Thailand
- Billiton Holdings Pty Ltd - Australia
- Kartika Selabumi Mining - Indonesia
- IEA Clean Coal Centre - UK
- Leighton Contractors Pty Ltd - Australia
- McConnell Dowell - Australia
- Vizag Seaport Private Limited - India
- Bhushan Steel Limited - India
- Sinarmas Energy and Mining - Indonesia
- Binh Thuan Hamico - Vietnam
- Africa Commodities Group - South Africa
- European Bulk Services B.V. - Netherlands
- Larsen & Toubro Limited - India
- IHS Mccloskey Coal Group - USA
- Barasentosa Lestari - Indonesia
- Ministry of Transport, Egypt
- Metalloyd Limited - United Kingdom
- Indian Energy Exchange, India
- PowerSource Philippines DevCo
- Rashtriya Ispat Nigam Limited - India
- Global Green Power PLC Corporation, Philippines
- MS Steel International - UAE
- Deloitte Consulting - India
- Coastal Gujarat Power Limited - India
- Essar Steel Hazira Ltd - India
- Latin American Coal - Colombia
- New Zealand Coal & Carbon
- Medco Energi Mining Internasional
- Goldman Sachs - Singapore
- Jindal Steel & Power Ltd - India
- Energy Link Ltd, New Zealand
- SMC Global Power, Philippines
- Maharashtra Electricity Regulatory Commission - India
- Alfred C Toepfer International GmbH - Germany
- Altura Mining Limited, Indonesia
- Trasteel International SA, Italy
- London Commodity Brokers - England
- Sojitz Corporation - Japan
- AsiaOL BioFuels Corp., Philippines
- Bharathi Cement Corporation - India
- Filglen & Citicon Mining (HK) Ltd - Hong Kong
- CIMB Investment Bank - Malaysia
- Bulk Trading Sa - Switzerland
- South Luzon Thermal Energy Corporation
- Wilmar Investment Holdings
- Australian Commodity Traders Exchange
- Neyveli Lignite Corporation Ltd, - India
- The Treasury - Australian Government
- Semirara Mining and Power Corporation, Philippines
- Romanian Commodities Exchange
- Orica Australia Pty. Ltd.
- Pendopo Energi Batubara - Indonesia
- GVK Power & Infra Limited - India
- Commonwealth Bank - Australia
- Krishnapatnam Port Company Ltd. - India
- Mjunction Services Limited - India
- Banpu Public Company Limited - Thailand
- Malabar Cements Ltd - India
- CNBM International Corporation - China
- Lanco Infratech Ltd - India
- Chettinad Cement Corporation Ltd - India
- Borneo Indobara - Indonesia
- Asmin Koalindo Tuhup - Indonesia
- Iligan Light & Power Inc, Philippines
- Heidelberg Cement - Germany
- Standard Chartered Bank - UAE
- SN Aboitiz Power Inc, Philippines
- GAC Shipping (India) Pvt Ltd
- Bukit Asam (Persero) Tbk - Indonesia
- Asia Pacific Energy Resources Ventures Inc, Philippines
- Eastern Energy - Thailand
- Timah Investasi Mineral - Indoneisa
- Aboitiz Power Corporation - Philippines
- Central Java Power - Indonesia
- Kideco Jaya Agung - Indonesia
- Sakthi Sugars Limited - India
- Petrochimia International Co. Ltd.- Taiwan
- Intertek Mineral Services - Indonesia
- Salva Resources Pvt Ltd - India
- Videocon Industries ltd - India
- Kepco SPC Power Corporation, Philippines
- Riau Bara Harum - Indonesia
- TeaM Sual Corporation - Philippines
- Bhatia International Limited - India
- San Jose City I Power Corp, Philippines
- Formosa Plastics Group - Taiwan
- Therma Luzon, Inc, Philippines
- Uttam Galva Steels Limited - India
- Interocean Group of Companies - India
- Kobexindo Tractors - Indoneisa
- Globalindo Alam Lestari - Indonesia
- Price Waterhouse Coopers - Russia
- Australian Coal Association
- Directorate Of Revenue Intelligence - India
- ICICI Bank Limited - India
- Sree Jayajothi Cements Limited - India
- Vedanta Resources Plc - India
- Bukit Makmur.PT - Indonesia
- Minerals Council of Australia
- Star Paper Mills Limited - India
- Agrawal Coal Company - India
- Oldendorff Carriers - Singapore
- Independent Power Producers Association of India
- Sindya Power Generating Company Private Ltd
- Indonesian Coal Mining Association
- Savvy Resources Ltd - HongKong
- Orica Mining Services - Indonesia
- Marubeni Corporation - India
- Maheswari Brothers Coal Limited - India
- Indogreen Group - Indonesia
- International Coal Ventures Pvt Ltd - India
- Thiess Contractors Indonesia
- Sarangani Energy Corporation, Philippines
- Ministry of Mines - Canada
- Coalindo Energy - Indonesia
- Ministry of Finance - Indonesia
- Parliament of New Zealand
- Energy Development Corp, Philippines
- Petron Corporation, Philippines
- Attock Cement Pakistan Limited
- Madhucon Powers Ltd - India
- Kohat Cement Company Ltd. - Pakistan
- PTC India Limited - India
- Bangladesh Power Developement Board
- Siam City Cement PLC, Thailand
- Indika Energy - Indonesia
- Renaissance Capital - South Africa
- Indo Tambangraya Megah - Indonesia
- Parry Sugars Refinery, India
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