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Thursday, 10 December 09
ENVIROCOAL REGISTERED IN 33 COUNTRIES
 PT Adaro concerned to register the brand overseas
PT Adaro Energy Tbk has registered the Envirocoal trademark for its coal products in 33 countries around the world to protect the product in export destination countries.
President Director of PT Adaro Energy Tbk Garibaldi Boy Tohir explained that the trademark registration is part of the company’s product marketing strategy.
"PT Adaro has a stake in the Envirocoal trademark registration in foreign countries, especially in export destination countries and in countries the potential for marketing of coal," he told the Business, recently. There is a sale price and premium price value for coal products that goes with the brand registration.
The Envirocoal brand, Tohir said, showed that Adaro’s coal has low levels of ash and sulfur.
The Envirocoal brand has been marketed in 18 countries in Asia, United States, Europe, China and others.
Approximately 70% of the company’s production is aimed at export markets, while the rest is for domestic market.
Adaro’s decision to register its trademarks in foreign countries and domestically showed the importance of intellectual property rights (IPR) protection. "We do not want the Envirocoal brand to be used by others," he said.
Up to now, many companies engaged in coal mining have registered its brand both at home and abroad.
"People usually mark the coal according to its place of origin, for example Ombilin coal means the product comes from Ombilin [West Sumatra]. Not many entrepreneurs use their own brands," he said.
As an example, the number of brands applications from Indonesian businessmen to the United States is far below that of neighboring countries like Malaysia, Singapore and Thailand.
Not difficult
According to data from the United States Patent and Trademark Office (USPTO), in the last year brands from Indonesia to the United States only numbered 62, whereas in the same year Malaysia applied for 119.
PT Adaro experienced no difficulty in registering the brand name overseas because Envirocoal is its own creation. He explained that the process of building Envirocoal into a well known image among consumers took long enough. "It took time for us to build up Envirocoal image as what it is like now," he said.
“In the fashion business there is Gucci, whereas in coal there is Envirocoal. That is how famous the Envirocoal brand is overseas," he said.
Registration of brands, he said, has been made since 1995, including domestically. It was expanded overseas and up to now it has been registered in 33 countries.
"Our strategy is to first register the brand in the country that will be Envirocoal’s market to avoid it being use by other parties," he said.
"In the 90s, selling Adaro's coal products is relatively difficult because of its low calories," he said.
The corporate management mulled over the product’s advantage. "It is low in terms of calories, but the advantage of Adaro’s coal is the low ash and sulfur content," he added.
The brand showed these advantages, which is environmentally friendly because of the low ash and sulfur. "It turned out to be a successful branding strategy."
Boy Tohir explained that there are companies in Hong Kong and Italy, which can not operate without Envirocoal because of the environmental policies of these governments.
Source: Bisnis Indonesia
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Saturday, 12 December 09
QUEENSLAND APPROVES A$4 BILLION COAL TERMINAL PROJECT
Queensland’s state government said it has signed a mandate approving development of the A$4 billion ($3.7 billion) Wiggins Island coal termina ...
Saturday, 12 December 09
INDONESIA'S COAL RUSH - SOOTY SUCCESS
Rising demand from China and India is stoking Indonesia’s exports of coal
FOR power stations on the coast of China, it is often cheaper to ...
Thursday, 10 December 09
INDIA TO IMPORT 28 MILLION TONNE OF STEAM COAL
Faced with short supply of coal from domestic sources, the Indian power ministry has revised upwards its coal import target for the current fiscal t ...
Thursday, 10 December 09
INDONESIA'S NEW MINING LAW WILL NOT LIMIT COAL EXPORTS, SAYS GOVERNMENT
The government will allow coal producers to continue exporting even if they miss domestic sales requirements, a senior mining official said, marking ...
Wednesday, 09 December 09
INDONESIA'S RECAPITAL TO PAY $1.48 BLN FOR BERAU
Recapital Advisors, an Indonesian investment firm, will pay $1.48 billion in cash and notes to buy coal miner PT Berau Coal, $300 million of which i ...
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- Power Finance Corporation Ltd., India
- Offshore Bulk Terminal Pte Ltd, Singapore
- Medco Energi Mining Internasional
- Bukit Makmur.PT - Indonesia
- Eastern Energy - Thailand
- CNBM International Corporation - China
- Grasim Industreis Ltd - India
- Electricity Authority, New Zealand
- London Commodity Brokers - England
- Altura Mining Limited, Indonesia
- Samtan Co., Ltd - South Korea
- Gujarat Sidhee Cement - India
- GAC Shipping (India) Pvt Ltd
- Kepco SPC Power Corporation, Philippines
- Tamil Nadu electricity Board
- AsiaOL BioFuels Corp., Philippines
- OPG Power Generation Pvt Ltd - India
- Ambuja Cements Ltd - India
- Essar Steel Hazira Ltd - India
- Kapuas Tunggal Persada - Indonesia
- Meralco Power Generation, Philippines
- Filglen & Citicon Mining (HK) Ltd - Hong Kong
- Aditya Birla Group - India
- Georgia Ports Authority, United States
- Straits Asia Resources Limited - Singapore
- Vizag Seaport Private Limited - India
- Riau Bara Harum - Indonesia
- Latin American Coal - Colombia
- Dalmia Cement Bharat India
- Tata Chemicals Ltd - India
- South Luzon Thermal Energy Corporation
- Bulk Trading Sa - Switzerland
- Indo Tambangraya Megah - Indonesia
- Rio Tinto Coal - Australia
- Indika Energy - Indonesia
- Petron Corporation, Philippines
- Orica Australia Pty. Ltd.
- Merrill Lynch Commodities Europe
- Binh Thuan Hamico - Vietnam
- Energy Development Corp, Philippines
- Borneo Indobara - Indonesia
- Salva Resources Pvt Ltd - India
- SMG Consultants - Indonesia
- Gujarat Mineral Development Corp Ltd - India
- Neyveli Lignite Corporation Ltd, - India
- Baramulti Group, Indonesia
- Manunggal Multi Energi - Indonesia
- Coastal Gujarat Power Limited - India
- SN Aboitiz Power Inc, Philippines
- Mjunction Services Limited - India
- Directorate Of Revenue Intelligence - India
- Edison Trading Spa - Italy
- Ministry of Mines - Canada
- Sindya Power Generating Company Private Ltd
- Coalindo Energy - Indonesia
- Timah Investasi Mineral - Indoneisa
- Miang Besar Coal Terminal - Indonesia
- Standard Chartered Bank - UAE
- MS Steel International - UAE
- VISA Power Limited - India
- Karbindo Abesyapradhi - Indoneisa
- Goldman Sachs - Singapore
- Ministry of Finance - Indonesia
- Australian Commodity Traders Exchange
- Vedanta Resources Plc - India
- Coal and Oil Company - UAE
- Dong Bac Coal Mineral Investment Coporation - Vietnam
- Asmin Koalindo Tuhup - Indonesia
- Bhatia International Limited - India
- India Bulls Power Limited - India
- Parry Sugars Refinery, India
- Antam Resourcindo - Indonesia
- Meenaskhi Energy Private Limited - India
- PowerSource Philippines DevCo
- Wood Mackenzie - Singapore
- PNOC Exploration Corporation - Philippines
- Electricity Generating Authority of Thailand
- Economic Council, Georgia
- Wilmar Investment Holdings
- Toyota Tsusho Corporation, Japan
- Bukit Asam (Persero) Tbk - Indonesia
- Simpson Spence & Young - Indonesia
- Thai Mozambique Logistica
- Truba Alam Manunggal Engineering.Tbk - Indonesia
- Alfred C Toepfer International GmbH - Germany
- Makarim & Taira - Indonesia
- Star Paper Mills Limited - India
- Africa Commodities Group - South Africa
- Carbofer General Trading SA - India
- Krishnapatnam Port Company Ltd. - India
- Oldendorff Carriers - Singapore
- Global Business Power Corporation, Philippines
- Pendopo Energi Batubara - Indonesia
- Cement Manufacturers Association - India
- Central Java Power - Indonesia
- Metalloyd Limited - United Kingdom
- Globalindo Alam Lestari - Indonesia
- Vijayanagar Sugar Pvt Ltd - India
- Ceylon Electricity Board - Sri Lanka
- Videocon Industries ltd - India
- Barasentosa Lestari - Indonesia
- Sree Jayajothi Cements Limited - India
- Bukit Baiduri Energy - Indonesia
- PTC India Limited - India
- Intertek Mineral Services - Indonesia
- Ind-Barath Power Infra Limited - India
- IEA Clean Coal Centre - UK
- Australian Coal Association
- SMC Global Power, Philippines
- Semirara Mining and Power Corporation, Philippines
- Planning Commission, India
- GMR Energy Limited - India
- Kaltim Prima Coal - Indonesia
- Chettinad Cement Corporation Ltd - India
- Billiton Holdings Pty Ltd - Australia
- Bhoruka Overseas - Indonesia
- Jorong Barutama Greston.PT - Indonesia
- Indian Energy Exchange, India
- Mercator Lines Limited - India
- Iligan Light & Power Inc, Philippines
- Energy Link Ltd, New Zealand
- Xindia Steels Limited - India
- Ministry of Transport, Egypt
- Bahari Cakrawala Sebuku - Indonesia
- LBH Netherlands Bv - Netherlands
- Mercuria Energy - Indonesia
- Savvy Resources Ltd - HongKong
- Marubeni Corporation - India
- Posco Energy - South Korea
- Lanco Infratech Ltd - India
- Bhushan Steel Limited - India
- Kideco Jaya Agung - Indonesia
- Singapore Mercantile Exchange
- The State Trading Corporation of India Ltd
- New Zealand Coal & Carbon
- Global Coal Blending Company Limited - Australia
- Indonesian Coal Mining Association
- Agrawal Coal Company - India
- Maheswari Brothers Coal Limited - India
- Attock Cement Pakistan Limited
- Larsen & Toubro Limited - India
- Holcim Trading Pte Ltd - Singapore
- Siam City Cement - Thailand
- Heidelberg Cement - Germany
- GVK Power & Infra Limited - India
- San Jose City I Power Corp, Philippines
- Uttam Galva Steels Limited - India
- Bharathi Cement Corporation - India
- Trasteel International SA, Italy
- Sakthi Sugars Limited - India
- Indian Oil Corporation Limited
- Dr Ramakrishna Prasad Power Pvt Ltd - India
- Leighton Contractors Pty Ltd - Australia
- Bangladesh Power Developement Board
- Bayan Resources Tbk. - Indonesia
- Kartika Selabumi Mining - Indonesia
- McConnell Dowell - Australia
- Directorate General of MIneral and Coal - Indonesia
- Romanian Commodities Exchange
- Gujarat Electricity Regulatory Commission - India
- Kumho Petrochemical, South Korea
- TeaM Sual Corporation - Philippines
- CIMB Investment Bank - Malaysia
- GN Power Mariveles Coal Plant, Philippines
- Kalimantan Lumbung Energi - Indonesia
- Aboitiz Power Corporation - Philippines
- Pipit Mutiara Jaya. PT, Indonesia
- The Treasury - Australian Government
- Maharashtra Electricity Regulatory Commission - India
- White Energy Company Limited
- Petrochimia International Co. Ltd.- Taiwan
- Renaissance Capital - South Africa
- Banpu Public Company Limited - Thailand
- TNB Fuel Sdn Bhd - Malaysia
- Siam City Cement PLC, Thailand
- Jindal Steel & Power Ltd - India
- Kobexindo Tractors - Indoneisa
- Interocean Group of Companies - India
- Thiess Contractors Indonesia
- ICICI Bank Limited - India
- Parliament of New Zealand
- Formosa Plastics Group - Taiwan
- ASAPP Information Group - India
- Sarangani Energy Corporation, Philippines
- Minerals Council of Australia
- Rashtriya Ispat Nigam Limited - India
- Deloitte Consulting - India
- Cigading International Bulk Terminal - Indonesia
- European Bulk Services B.V. - Netherlands
- Bank of Tokyo Mitsubishi UFJ Ltd
- Independent Power Producers Association of India
- Sical Logistics Limited - India
- Asia Pacific Energy Resources Ventures Inc, Philippines
- Price Waterhouse Coopers - Russia
- Kohat Cement Company Ltd. - Pakistan
- Madhucon Powers Ltd - India
- Global Green Power PLC Corporation, Philippines
- Central Electricity Authority - India
- Karaikal Port Pvt Ltd - India
- Chamber of Mines of South Africa
- Sinarmas Energy and Mining - Indonesia
- Indogreen Group - Indonesia
- The University of Queensland
- International Coal Ventures Pvt Ltd - India
- Eastern Coal Council - USA
- Malabar Cements Ltd - India
- Therma Luzon, Inc, Philippines
- Commonwealth Bank - Australia
- Jaiprakash Power Ventures ltd
- Port Waratah Coal Services - Australia
- Mintek Dendrill Indonesia
- PetroVietnam Power Coal Import and Supply Company
- Sojitz Corporation - Japan
- IHS Mccloskey Coal Group - USA
- Orica Mining Services - Indonesia
- Semirara Mining Corp, Philippines
- Anglo American - United Kingdom
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